Marketing True Magics 14: What is a Marketing Plan?

(Also called “Building a Marketing Plan, part 1.” I thought I should change the title to reflect what we’re talking about. I hear that helps people to know what they’re reading and, you know, find stuff on the internet.) Meanwhile: It’s Planning Time! This...

This Writing Life 15: Getting Through The Bad Days

IMPORTANT DISCLAIMER This article does not deal with mental health issues. Mental health issues are a whole other kettle of fish.  If you think you suffer from a mental health issue, the Health Information Page on the CAMH website has good information. Read it and...

Marketing True Magics 13: How’s that Marketing Plan Going?

Uhhh… good. Really good. Yeah. Things are going great right now.  I have 8,972 Twitter followers.  No problem. Excellent. Amazing in fact… Did I mention the 8,972 Twitter followers? All right, I’m not where I want to be, which brings us to the real point of this post:...

Marketing True Magics 12: Why Facebook Rocks (no, really)

Some posts are harder to write than others and this was one of them. I said last week, Facebook sucks for marketing, but that it was still worth it.  And then I spent a week struggling to figure out why. Because, I was thinking about it wrong. It’s like this:...