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It’s that time. I’ve got the twitter piece down to an art, if not a science, and it’s time to turn my attention to Facebook. And here is my confession: I don’t want to do it. Frippin’ Facebook. Facebook used to be THE place to be for free social media marketing....

I make a living at this. Most of my earnings are through Ghostwriting and Communications (which reminds me, I have invoices to send out), but still, I make a living. It’s nice. Lots of folks don’t make a living at this. For a long time I didn’t make a living. And many...

At this point I can say that I’ve been pretty successful at generating followers on Twitter (7,042 as we speak). And I think I’ve done a fairly good job generating content that will enable me to keep followers interested, and hopefully turn them into fans who will...

And I’m back! Great weekend at Can-Con 2014! Good panels, good friends, good fun. Now back to the real word. This week (and only a week late): Mental Health. DISCLAIMER: I am not a mental health professional. If you think you suffer from a mental health issue,...

I’ve been passing out in the afternoons. Not getting tired, passing out. I can’t focus, can’t keep my eyes open, and have to lie down for 20 minutes to restart my brain. Add that to days where I can’t work to save my life and lie on a couch in a malaise, and I thought...

Marketing True Magics 9: Twitter Ad Copy So, last week was all about my “please be my follower” strategy on twitter (and if you aren’t my follower, I’m @erik_buchanan, and don’t you want to be my friend?). This week is all about getting folks to buy my book from...

(Sorry this one is a late. I was sick. I'll be blogging about health next week.) Last week we talked about why you need an editor. And you do. Sometimes a publisher supplies the editor, sometimes you want a piece edited before it goes to the publisher, or to the agent...

All right, you caught me. I haven’t been doing much marketing of my books on Twitter yet. Which begs the question: Why not? The Marketing Process: Think, Feel, Do Marketing has three steps: I need to get you thinking about my book, which will lead to you feeling...

(Note from Erik: My blog posts have been too long. Since I’m talking about editing this week, it seems like a good time to start shortening them) Last week I talked about writers as Explorers or Engineers. I said that no matter which a writer was, when that writer...