Marketing True Magics 13: How’s that Marketing Plan Going?

Uhhh… good. Really good. Yeah. Things are going great right now.  I have 8,972 Twitter followers.  No problem. Excellent. Amazing in fact… Did I mention the 8,972 Twitter followers? All right, I’m not where I want to be, which brings us to the real point of this post:...

Marketing True Magics 12: Why Facebook Rocks (no, really)

Some posts are harder to write than others and this was one of them. I said last week, Facebook sucks for marketing, but that it was still worth it.  And then I spent a week struggling to figure out why. Because, I was thinking about it wrong. It’s like this:...