As much as I’d love to say, “New Year, New Ideas!” that is not the case here. The reality of the part-time marketer is that the best-laid plans go awry. In fact, those who work in marketing full time know that sometimes things just go sideways and you have to make the best of them.
Three things led my marketing plan astray:
1. Took longer than I expected to finish the last edit of the book, which meant time way from marketing (We’re still good for our April launch though!).
2. Facebook changed its algorithm again, which means I have to rethink (read: ditch and do something different) all the Facebook stuff I was planning.
3. And then I got sick. Dammit.
But on the bright side, this mean you all get to follow me on a desperate journey to figure out how to market the book without much time! How exciting is that? I’m thrilled to go on this adventure! Thrilled! Like Bilbo Baggins with a dining room full of dwarves! Like Alice falling down a rabbit hole! Like Sir Gawain awaiting a strike from the Green Knight’s axe!
All right, maybe “thrilled” is not the word I’m looking for….
So stay tuned! In two weeks I’ll be putting up my first new marketing post of the year: Cutting to the Chase or Biggest Bang for the Buck!
Next Week: This Writing Life 20: My Many Methods of Outlining…